Identity
Hela - Vård & omsorg i Norden
![](https://assets.zyrosite.com/cdn-cgi/image/format=auto,w=912,h=560,fit=crop/mePN4OEaeMhjDW0y/Hela-billboard-logo-YBgBRzlqr0HpZw66.jpg)
![](https://assets.zyrosite.com/cdn-cgi/image/format=auto,w=328,h=204,fit=crop/mePN4OEaeMhjDW0y/Hela-billboard-logo-YBgBRzlqr0HpZw66.jpg)
Swedish healthcare company HELA contacted me and told me they needed a logotype. They wanted something simple and clear. They also wanted the beholder to never doubt what their company was all about. I settled for this design, using light and almost clinical colors to emphasize their field of work. Also implementing the symmetric cross, the (mostly) universal symbol for medics and healthcare.
![](https://assets.zyrosite.com/cdn-cgi/image/format=auto,w=496,h=432,fit=crop/mePN4OEaeMhjDW0y/Bag-PSD-Mockup-Hela-mp80ZZ39KGUv9rlP.jpg)
![](https://assets.zyrosite.com/cdn-cgi/image/format=auto,w=328,h=290,fit=crop/mePN4OEaeMhjDW0y/Bag-PSD-Mockup-Hela-mp80ZZ39KGUv9rlP.jpg)
![](https://assets.zyrosite.com/cdn-cgi/image/format=auto,w=392,h=368,fit=crop/mePN4OEaeMhjDW0y/Hela-thin-bracelet-m5K7RN9vBaUbXk82.jpg)
![](https://assets.zyrosite.com/cdn-cgi/image/format=auto,w=328,h=312,fit=crop/mePN4OEaeMhjDW0y/Hela-thin-bracelet-m5K7RN9vBaUbXk82.jpg)
![](https://assets.zyrosite.com/cdn-cgi/image/format=auto,w=600,h=368,fit=crop/mePN4OEaeMhjDW0y/Hela-pen-mockup-kopia-Yg2xND0MvNfgwrj8.jpg)
![](https://assets.zyrosite.com/cdn-cgi/image/format=auto,w=328,h=203,fit=crop/mePN4OEaeMhjDW0y/Hela-pen-mockup-kopia-Yg2xND0MvNfgwrj8.jpg)